Do the Two Step Social Media Job Search- Lessons from VMware - CareerEnlightenment.com

Do Your HomeworkIn a recent VMware recruiting blog post,  Dee Dee Dial gave some excellent advice for candidates serious about making the best use of their job applications. With social medias wide spread adoption, there is essentially no excuse any more for not doing your homework and understanding not just the company you are applying to, but also the people making the decision about  you.Dee Dee talks about three critical areas to focus your online research before applying to a job.Understanding the leadership: Look up the board members and executives of the company. Gain understanding of where they come from, their role now and impact in past positions to understand how they impact the company, Dee Dee says.Uncovering the value chain: A company has to add value in the market to be successful. So try to discover why customers buy from the company, any customer success stories you can read? What other companies partner with your target company? What are the main  competitive  diff erentiators?Gaining the insiders edge: With LinkedIn, you can find out within 10 seconds if you have contacts inside of a company. And with SimplyHireds Facebook integration, you can even find out if any of your Facebook contacts work there. Dee Dee says quite emphatically, Call them!.There is no better time to be focused on your next job than now. Social media continues to confuse organizations and other job seekers. So while this gets sorted out, you are in an advantage to build powerful relationships with recruiters who get it. So do the two-step with social media in your own search.